The influence of macroeconomic conditions on market participants Essay

The influence of macroeconomic conditions on market participants - Essay Example This paper outlines the importance of the macroeconomic factors recognition during planning of the economic activity of any company. None of the companies is able to control them, yet these factors may hamper or facilitate the business activities of many companies and the stability of the market in which the company operates in. Economic factors play an important role in decision-making process of each company. The company should certainly try to improve its technological facilities, management procedures and financial operations but the successful activity in micro-environment can be sustained only if the company reacts quickly to macroeconomic factors and adapts its policy accordingly. The marketing strategy will fail if such factors as interest rates, level of unemployment, legal social and demographic factors are not taken into account, as none of the companies is able to operate in environment and outside it. Current political conditions as well as level of corruption might influence the decision making process as well. One of the most important factors that affects the business activities of companies is the purchasing power. If the purchasing power is low, as it is in less developed countries, then the company is not able to sell expensive products or the level of sales may be lower than expected one. The level of unemployment should be taken into account in developing of the marketing strategy of the company. High level of unemployment usually leads to the decrease in the production of luxury goods (such as expensive cars, refrigerators and other home appliances). Past incomes, earned by the persons who are retired should be taken into account in devising of the marketing strategy as well.

Screen Memories Term Paper Example | Topics and Well Written Essays - 750 words

Screen Memories - Term Paper Example Screen memories are behind some of the out of the world experiences that people, for instance who claim to have been abducted by aliens, seem to experience. These people tend to recall things such as clowns, circuses, images of cats dogs or other animals and other pleasant images and feelings. Screened memories are also interpreted as the manifestation of a fear or feeling of trepidation that a person might be feeling towards something or a particular circumstance or situation (Sigmund 2-100). These feelings or emotions might be brought together in the brain and projected as an image towards which a person has those feelings towards. For instance, a person who is very scared of cheetahs or eagles might have the feelings projected as the images of these particular animals. Screen memories have helped many psychoanalysts help their patients understand some of their behaviors, dreams, nightmares or other mental disorders and conditions. By talking to patients and sometimes putting them under hypnosis, psychoanalysts have helped to unravel many mysteries about people whose perception of who they are seem to be out of the norm from the rest of society. As discussed earlier, screen memories are used to project someone’s feelings but in a particular image depending on what the person feels towards the particular thing in the image. Screen memories have been useful in helping patients who were traumatized at early ages, but whose behaviors or state of minds are affected, though the cause has not always been clear. The human brain is so great that it tends to take measures to protect people who have been traumatized from deteriorating and useless lives. However, this usually occurs through blocking of the traumatic experiences and replacing them with more tolerant images. However, the truth always comes out if the screened images are psychoanalyzed further. This method has helped people with deviant behaviors or disorders such as memory